Immersion Brings the Power of Touch to Konica Minolta’s Latest Electronic Office Equipment

SAN JOSE, Calif.–(BUSINESS WIRE)–Immersion Corp. (NASDAQ: IMMR), the leading developer and licensor of
touch feedback technology, today announced its technology is now
enhancing Konica Minolta, Inc.’s latest multi-functional peripherals
(MFPs), the bizhub C360i / C300i / C250i /C4050i / C3350i. Konica
Minolta provides solutions and optimization for the office environment
with a combination of MFPs and IT services.

Haptic effects incorporated into MFP touch panels create a more
intuitive interface. Haptics enhances how users interact with office
equipment when, for example, an operator taps the machine’s touch panel
to direct it to print a document, his action is confirmed with tactile
feedback.

The sense of touch can make Konica Minolta machines easier to use, more
intuitively designed, and more technologically advanced by:

  • Decreasing input errors through enhanced tactile confirmation
  • Improving transaction speed, making it fast and easy to get print jobs
    done
  • Adding a sense of comfort and familiarity with tactile feedback
    replacing physical button and keyboard presses

“Konica Minolta’s new MFP is on the leading edge of innovation, and we
look forward to seeing how the power of touch will further differentiate
its next wave of office equipment,” said Nobumitsu Shimada, Immersion’s
Sr. Director, APAC Sales. “Increasingly, haptics is being adopted in
markets from automotive to mobile to the Internet of Things, and Konica
Minolta is a great example of how tactile feedback can enhance office
equipment.”

About Immersion

Immersion Corporation (NASDAQ: IMMR) is the leading innovator of touch
feedback technology, also known as haptics. The company provides
technology solutions for creating immersive and realistic experiences
that enhance digital interactions by engaging users’ sense of touch.
With more than 3,500 issued or pending patents, Immersion’s technology
has been adopted in more than 3 billion digital devices, and provides
haptics in mobile, automotive, gaming, medical and consumer electronics
products. Immersion is headquartered in San Jose, California with
offices worldwide. Learn more at www.immersion.com.

About Konica Minolta’s Office Business

As one of the leading MFP manufacturers in the world, Konica Minolta
provides high-performance, high-quality products to offices around the
world to help its clients improve productivity. In particular, Konica
Minolta achieved the leading share in the global A3 color MFP market —
one of its initial focus areas. The company also offers a range of other
high-added-value products and services including an information security
solution combining advanced IT technologies, mobile printing solutions,
intuitive operations, and environmentally-friendly services with
low-power consumption design.

Forward-looking Statements

This press release contains “forward-looking statements” that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of Immersion
Corporation and its consolidated subsidiaries to differ materially from
those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are
statements that may be deemed forward-looking statements. Such
statements include, but are not limited to, the statement that
Immersion’s technology enhances Konica Minolta, Inc.’s latest MFP; the
statement that tactile effects and feedback incorporated into touch
panels creates a more intuitive interface and enhances interaction with
office equipment; the statement that haptics provides the sensation of
pushing real buttons or feeling clicks; the statement that the sense of
touch can make Konica Minolta machines easier to use, more intuitively
designed, and more technologically advanced; the statement that the
sense of touch decreases input errors; the statement that the sense of
touch improves transaction speed; the statement that the sense of touch
adds a sense of comfort and familiarity with tactile feedback replacing
physical button and keyboard presses; and Mr. Shimada’s statements that
Konica Minolta’s new MFP is on the leading edge of innovation, that
haptics may differentiate Konica Minolta’s office equipment from others,
that haptics is increasingly being adopted in various markets, and that
Konica Minolta is a great example of how tactile feedback can enhance
office equipment.

Immersion’s actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and
uncertainties associated with Immersion’s business, which include, but
are not limited to: unanticipated difficulties and challenges
encountered in product development efforts (including with respect to
Immersion’s touch feedback technology) by Immersion, its licensees, and
Konica Minolta; unanticipated difficulties and challenges encountered in
implementation efforts by Immersion’s licensees and Konica Minolta;
unanticipated changes in the MFP industry; adverse outcomes in any
future intellectual property-related litigation and the costs related
thereto; the effects of the current macroeconomic climate; delay in or
failure to achieve adoption of or commercial demand for Immersion’s
products or third party products (including MFP products) incorporating
Immersion’s technologies; and a delay in or failure to achieve the
acceptance of touch feedback as a critical user experience. Many of
these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion’s most current Form 10-K,
and Form 10-Q, both of which are on file with the U.S. Securities and
Exchange Commission. The forward-looking statements in this press
release reflect Immersion’s beliefs and predictions as of the date of
this release. Immersion disclaims any obligation to update these
forward-looking statements as a result of financial, business, or any
other developments occurring after the date of this release.

Immersion, the Immersion logo, and TouchSense are trademarks of
Immersion Corporation in the United States and other countries. All
other trademarks are the property of their respective owners.

(IMMR – C)

Contacts

Media Inquiries:
Linda Quach, +1-408-350-8832
lquach@immersion.com

or

Investor Inquiries:
The Blueshirt Group
Jennifer Jarman,
+1-415-217-5866
jennifer@blueshirtgroup.com

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